Spotlight on B.C.

The first few days of the Games kept our B.C. Canada Pavilion team on the run for all the right reasons.

During sunset on Saturday, August 9, the Premier of British Columbia Gordon Campbell hosted Beijing city representatives and other VIP guests and officials to officially present the pavilion's Canadian hardwood archway entrance as a gift to the 2008 Olympic host city. Our Beijing Edelman team focused on getting Chinese media attendees to the event, while my Vancouver-based colleague and China roommate Paul and I tackled U.S., Canadian and other international media invitations. We also updated content for the B.C. Canada Pavilion website for this and other festivities at the Province's Beijing address. The photos tell the tale of secured media on site.

Our public relations activities also included outreach to large outlets in several nations. Though a high level executive friend of the Premier opened the big doors to create a TODAY Show segment, our team worked closely with the Premier's office and show producers to prepare for a live broadcast beamed back to North America from the Olympic Green. It was very satisfying to leave the TODAY Show green room with a few of NBC's coveted Olympic pins in tow, and it is always a great thrill to stand behind the camera operators and producers on the set with the live audience over the shoulders of Matt and Meredith.

Prepping for live or taped interviews involves getting background materials to reporters, editors or producers (to help them prepare smart questions) and to the spokesperson (in this case the Premier ... to help him prepare accurate and timely answers). We also arrange delivery of b-roll video. In Beijing, some of the most basic steps (like copying and pasting information into an e-mail, or getting a video tape across town) seem to take at least three times as long as usual. And don't forget: You must have your triple-stamped approval and paperwork to accompany EVERYTHING (this is my simple way of summarizing unbelievable, unexpected bureaucracy that accompanies most working hours -- but it's worth it all when you turn on CNBC and find your client interview went well).

For August 12, the team was all hands on deck at the Beijing International Media Center (BIMC), a haven for more than 10,000 reporters who could not get the official Olympic media accreditation for various reasons. It was hard work, but more than 25 TV cameras rolled -- including Chicago's NBC affiliate (look for their clip here, with the headline "Premier offers advice, eh?") and I don't know how many Chinese TV stations -- when the Premier took the stage to announce the International Media Center plan for the 2010 Winter Olympic Games.

Perhaps the most interesting and satisfying media pitch thus far came to us by great timing. While enduring Beijing's summer heat just before our BIMC press event, I was waiting by security to greet our Chicago TV guests. A couple of young South American reporters with radio microphones passed through security, and after an impromptu pin trade negotiation, we also negotiated a live radio interview for the Premier to appear on W Radio, which is based in Colombia and airs across the Western Hemisphere. We were able to tune in live and listen to this phone interview, which involved a radio host (dare I say/write Latin America's answer to Bob Edwards) in Colombia, the Premier in Beijing, and other radio correspondents asking questions to the Premier from New York, Miami and Europe. !Que Bueno!

Feeling Very Olympic Today

Games Day One. Spectacular!

Started the day at 7 a.m. with a taxi ride for first visit to the Olympic Green, which is grand central Olympic station north of the city. My colleague Paul and client Julie shared a cab to just east of the Bird's Nest, scene of the greatest Olympic Opening Ceremony of all time just eight hours prior.

Our mission: Find the McDonald's pavilion, host of the Around The Rings breakfast press event slated to include World Olympians Association President Richard Fosbury. Though this high jumping gold medalist had to jump to another event, the breakfast was no "flop." But before I get to why ...

The taxi driver tried his best, but just could not get us to the right stadium. I think we visited two other massive stadiums in Beijing before we spotted the Bird's Nest on the horizon. Then there were the races from security gate to gate, in search of "the other one" to provide access onto the Green. Where are those padded insoles when you need them most?

Turned out we were about a mile south of our destination by the time we got on the Green. Which brought the question: Hike? Or risk another cab ride into infinity?

We walked. Well, we sort of race-walked, past some of the largest Olympic venues and other buildings I have ever seen. And everything -- EVERYTHING -- is covered with the gorgeous "look of the Games" colors, flags and emblems.

After three screening areas, 45 minutes, litres of perspiration and a few choice words, we at last arrived at what had become to us "Xanadu" with Golden Arches. But no Fosbury!

But also, no worries. His replacements turned out to be very cool and very experienced in the WOA and the Olympic scene.

IOC Member Anita DeFrantz and Olympian (and former Atlanta Olympic Village Colleague) Willie Banks, now president of U.S. Olympians, were the guests of honor, and we noshed on McMuffins while they answered questions from Around The Rings and other attendees.

For Mr. Banks, I posed a question about the WOA's challenges to track down Olympians in remote nations. He answered with great information about the WOA's mission and how the organization is establishing chapters in National Olympic Committee affiliates.

For Ms. DeFrantz, my question related back to discussion of the previous evening: How is the IOC going to tackle the challenge of the time it takes more than 200 participating NOCs to enter the stadium (my suggestion, for anyone interested, is to keep the tradition of letting every participant encircle the stadium behind their flag, but to have two, three or even four simultaneous entry points so there are up to four NOCs announced at once). DeFrantz responded that the IOC has looked at the challenge and considered options, but it is a fine balance to switch traditions entrenched in the Olympic lexicon.

We had barely finished our last round of hash browns when we trekked to the Main Press Center (MPC), the left ventricle of the media heart of the Games (the right ventricle being the next door neighbor International Broadcast Center (IBC). With thanks to the Vancouver 2010 media relations team, our MPC Day Pass and tour helped me reconnect with the Atlanta Journal-Constitution's Social Butterfly reporter/blogger Jennifer Brett to compare notes on our Games experiences thus far (I suspect you can read about her afternoon cooking adventure in her blog).

The MPC is only steps from the Olympic Sponsor Village on the Green, but there is a Great Wall of China security fence between the two. So to solve the challenge: MORE walking! My girlfriend would be proud of all these hikes! For me, I just get tired!

We needed to check out a few of the sponsor pavilions that British Columbia's Premier will visit next week, and we were greeted by a smiling Edelman colleague and our client, GE, at GE's Imagination Center, which is absolutely fabulous (I'll write more on their pavilion in future entry when we return next week). We were hosted for a quick tour, then our walking adventure resumed to find the Olympic Green's newly opened train station to get us back home to City Center to prepare for our evening event at B.C. Canada Pavilion.

I've not written much yet on our media mission for the pavilion. In addition to working with all of Canada's media deployed for the Games, Edelman Beijing and yours truly have been busy inviting media to experience all that B.C. Canada Pavilion offers as a destination in the Olympic City. Tonight, the pavilion hosted its third consecutive VIP evening, and media were on site in droves, including new friends from the Vancouver Sun, The Province, Global TV, CTV, Associated Press TV and the Reuters IOC Writer, who mentioned he'd seen this blog and gave me one of the best pins of Beijing (the coveted Reuters China pin -- thanks, Karolos!).

So tonight I'm blogging with some post-media event bliss, and some Games euphoria setting in for a fortnight. Can only guess what tomorrow's adventures will bring, and can hardly wait!

Blue Skies!

Clear sky. It does exist in Beijing. Today we trekked back to Edelman Beijing and snapped a couple of shots (shown) of their building's next door neighbor, CCTV's new headquarters (under construction). Oh, man, it is awesome!

During the last few days, we noticed a flat, circular structure being added atop this massive building. My theory is that it is a helipad or a temporary Olympic Cauldron (at least two other buildings around the city appear to have similar rooftop "cauldrons" for unknown use).

Which brings me to a theory about the Olympic Cauldron for this city. I don't think anyone has seen it! Which leads me to believe that the entire opening of the Bird's Nest Olympic Stadium is going to be ignited, creating the first stadium-sized Olympic cauldron (which from a distance will appear as a giant flame juxtaposed with the neighboring Water Cube swim center. We'll see.

Any theories out there?

Currency Inferiority Complex?

Last week I invited public relations members of Help A Reporter Out (HARO) to submit Olympic stuff. Several very interesting items filled my in box, the first of which is a million dollar idea.

According to the publicist for GovMin.com, for the 2008 Beijing Games the China Mint created the largest Olympic coin in history. I've always been more of a philatelist than into numismatics, but must admit this massive coin (22 pounds of solid gold) was intriguing.

How big is it? It's so big it puts the U.S. 25 cent piece to shame, sort of like putting earth next to Saturn or Jupiter on a solar system model (see photo). This coin will only set you back a cool Olympic million dollars, with only one such special edition medallion available in the U.S.

I think I'll stick to Olympic pin collecting and stamps for now, but look forward to learning about the eventual sale of this coin. In the meantime, this KARE-TV (Minneapolis/St. Paul NBC) clip on the coins is quite good video.

UPDATE (added Aug. 7): At the time of this posting above, I was not aware that the Royal Canadian Mint is involved, and that the Mint is actually a client of Edelman's Beijing office. So in the interest of disclosure, adding this update that the Mint works with Edelman Beijing for the Mint's participation in the Olympex Exhibition (which I will certainly add to my action list for a visit).

Sites and Sounds of Day One

The first two days in Beijing were absolutely amazing. Sensory overload and sheer exhaustion mixed with elation to be at the Olympic host city and to get reacquainted with friends from past Games.

After a restful night and sumptuous breakfast (including pork dumplings!) at Novotel Peace Beijing, I spent a bit of the first morning in my room getting organized (packing back in Atlanta was a bit of a late-night whirlwind). But by noon on Day One, it was time to venture out across the city with Olympic credential in hand, braving Beijing's metro system.

The city subways are the best I've ever seen (at last, a "Metro" like the one imagined from the famous and totally awesome '80s hit by Berlin (that's the band Berlin). Every station is spotless and fussed over by a small army of security, maintenance and blue-shirted Games volunteers eager to help. The nearest station to our hotel is just four stops, including one transfer, from Tiananmen Square, and I'll always remember emerging from the underground to see Mao's Tomb in person for the first time, as well as a sea of tens of thousands of tourists spending time in the square (across a 12-lane street from the tomb).

T-Square's outer border (across other highway-like surface streets) is lined with massive sycamore and evergreen trees providing much needed shade. I stumbled into the first of three Olympic stores just before spotting my new work home for the next 28 days: British Columbia Canada Pavilion, the Games destination created by Edelman client, The Province of British Columbia.

After a quick tour and introductions in the Pavilion (which I will describe in much more detail in a future post), it was time to head over to Edelman's Beijing office, another metro ride. By this early evening time, my eyes were a bit blurry, so in the time spent looking up at the 40-or-so level tower that houses Edelman, I completely missed the iconic new (and gargantuan -- must-see-it-to-believe it!) CCTV Tower under construction behind me (the photo taken from Edelman Beijing is a bit dark, so hoping to snap a daytime shot later -- I was speechless when seeing it for the first time, overwhelmed and also stunned at the question to self, 'How did I miss that?!').

Everyone is so friendly here! From the volunteers to colleagues, street vendors to complete strangers, Beijing is about to burst with pride and excitement. I've captured many stares and curious looks from kids, but always with a smile and usually with an attempt at conversation (starting to pick up a few catch phrases ... for the folks back at Edelman Atlanta, none of these phrases qualify for the "curse word fundraising board" - yet).

I didn't make it out of the Edelman office that first night until about 11:30 (2330 hrs), which made for an intense search for a taxi. It was wonderful to rest and start the whole thing over again yesterday. More from Day Two to come in next post.

Touchdown

Atlanta. Milwaukee. Detroit. Tokyo. Beijing! Rocked 'em all during 24-hour-or-so commute to the Olympic city for a 10:30 p.m. (2230 hrs) touchdown last night. The Games are SO ... ON! Almost! Just eight days, according to be big countdown clock on Tiananmen Square. My big clock says "stop the abuse - please rest!" and I will oblige. But only after a tour of B.C. Canada Pavilion (just got here) and the Edelman Beijing office (later this afternoon).

Thanks to many people who responded to the Help A Reporter Out posting, I will have plenty of good information to share via future posts. Will start working through those soon. More photos and stories from the commute and first day very soon as well -- off and running!