Last week, working with Edelman client International Association of Amusement Parks and Attractions (IAAPA) at IAAPA Attractions Expo 2008 in Orlando, we met some of the most creative people in the world of theme parks, water parks, zoos, aquariums, family entertainment centers, attractions and cool places where people have fun.
There were plenty of head-turning rides and inventions on site -- one that captivated attention was an import from Tokyo: The Management of Dr. Fish! You may have seen this one on the news back in the late summer -- minnow-sized fish (technically, they are carp) with tiny teeth that will devour your dead skin while you soak your feet, hands or whatever needs "treatment" by the Good Doctor.
Since it was obviously an opportunity to "carpe diem," I asked the management team whether they approached the Tokyo 2016 Olympic bid organization about their treatment (apparently Dr. Fish already has a massive following in Japan and their marketing materials at IAAPA state they had more than $2 million in sales as fish "spas" in and around Tokyo.
Unfortunately, my questions were likely "Lost in Translation" so the International Olympic Committee 2016 selection team and/or Tokyo 2016 teams will have to discover Dr. Fish on their own during a site visit to Japan.
In the meantime, you can check out Dr. Fish here on the video posted with this entry. My colleague, Rachel, took time to try out Dr. Fish with me -- the sensation of being gnawed by tiny carp was interesting (at first, much like having one's feet tickled with a feather followed -- all the while bringing up memories of that great fish film, "Pirhana").
If there are any venture capitalists or other investors out there, drop me a line ... I want to tell you about my business plan for a "Dr. Fish" spa and on-site "Circle of Life Sushi Restaurant."
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