Maple Leaf Makeover

Received today from VANOC a press release regarding the new 2010 Vancouver Winter Olympic posters unveiled today with several Canadian Olympians in attendance.

According to the press release ...

“One of Canada’s most cherished symbols is the maple leaf. We put it on our flag, our uniforms and even our backpacks when we travel around the world. It sums up who we are — our shared history, values and goals as a country,” said Nathalie Lambert [three-time Olympic medallist in short track speed skating], Canada’s chef de mission for the Vancouver 2010 Olympic Winter Games. “That’s why it’s fitting to have the maple leaf on the official posters of Canada’s Games. With this modern, youthful and spirited take on our national symbol, we will welcome the world as hosts of the 2010 Winter Games in just 228 days time!”

The website description for the posters states ...

"The Look of the Games graphic elements in the poster were created by members of the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) design team, while the concept of the poster and the unique interpretation of these graphics were brought to life by designer Ben Hulse."

The posters and other fabulous merchandise are available online starting today. Bravo!

(poster image copyright VANOC)