Monday, November 2, 2009

Better Know An NOC: The Colbert Nation!

Last month, on this blog, I added a feature inspired by Comedy Central and The Colbert Report's smart and funny "Better Know A District" segments.

To date, this blog's "Better Know An N.O.C." (national Olympic committee; B.K.A.N.O.C.) visited Aruba and Zimbabwe's national sports teams.

On tonight's edition of The Colbert Report, Stephen Colbert answered the call of U.S. Speedskating's plea for a new sponsor (their main funding source declared bankruptcy and pulled the sponsorship) and The Colbert Nation (!!!) is now the official sponsor of U.S. Speedskating!

The Associated Press' entertainment reporter Jake Coyle appears to have scooped other outlets (save Colbert) with this news.

Like U.S. Speedskating's deep heritage and excellence in the sports world, Stephen Colbert consistently impresses me greatly on many levels, and his award-winning work is outstanding and hilarious. Seeing how Colbert interacted with Olympic speedskating legend Dan Jansen was great fun, and an even better surprise came with the on-the-air sponsorship paperwork signed with U.S. Speedskating's leadership in the studio.

So, as you watch Olympic speedskating heat up the ice now through Vancouver 2010, you better know the newest NOC on the planet: The Colbert Nation (let's make it official via the International Olympic Committee with TCN named as The Colbert Nation's competition acronym?).

On tonight's show we got a peek at U.S. Speedskating's new "Colbert-infused" uniforms -- I can hardly wait to learn The Colbert Nation's national anthem to be played just after "The Star Spangled Banner" when the U.S. wins gold.

Anyone can lend their support to the team by answering U.S. Speedskating's "win a trip to Vancouver" contest now in progress. The Colbert Nation's logo is now part of the contest page on U.S. Speedskating's website, and is sure to be added to the site's main sponsor page soon. Somebody get Stephen Colbert to Milwaukee/West Allis, Wis., on the ice at The Pettit National Ice Center!

Bravo, Stephen! Bravo -- That's The W├śRD.

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