But NBCUniversal landed the catch of the day -- and the next four Olympiads -- securing the 2014, 2016, 2018 and 2020 Olympic Games' U.S. broadcast rights for a staggering $4.38 billion, according to published reports.
I once paid $4.38 for a Coca-Cola beverage in Lausanne, so maybe something in the water there gets people spending money.
The Los Angeles Times ran an interesting video and print report highlighting the NBCUniversal bid and the IOC. Though I was looking forward to a potential change up from NBC's "storytelling" from the Games (as noted in previous Olympic blog post), there is some comfort knowing that Bob Costas may be at the helm at the Games for another decade.
With Fox bidding, I shuttered to think of Bill O'Reilly spewing Olympic "commentary" for even a second.
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