Tuesday, April 26, 2016

Blue Music To My Eyes

I am so pleased the powers that be at Tokyo 2020 went with my first choice for their new and improved official logo.

The fresh and geometric design was unveiled this week from a field of nearly 15,000 entries and four finalists shared earlier this year.

According to the organizing committee's official statement, the design is from a former architecture student turned artist, Asao Tokolo, whose website Tokolo.com features some pretty cool other works and designs.

I dig some of the back story to the design as well -- it's simple and clean, and should translate well when transformed into vibrant "look of the Games" pieces.

My expectation is that the indigo blue -- a sign of "refined elegance and sophistication," may eventually be turned into an array of other color schemes and even presented in a three-dimensional form, as the rectangles of varying sizes may be easily assembled like LEGO pieces.

Those three different shapes, by the way, are indicative of "different countries, cultures and ways of thinking."

Indigo and midnight blue are longtime personal favorites of the color wheel, and for unknown reasons the logo instantly brought to mind music blue references starting with Madonna's 'True Blue" and Joni Mitchell's "Blue" album. If you want to get technical with Japanese color traditions, check out this document and this site for a rainbow -- that's 虹 in Japan -- of history.

Nothing but love for Mr. Tokolo's great work. Paraphrasing Ms. Mitchell's lyrics to "All I Want," ... Applause - Applause!

Photo via TheBlaze.comhttp://www.theblaze.com/wp-content/uploads/2016/04/AP16116327260411.jpg and Channel News Asia

1 comment:

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