Wednesday, July 12, 2017

Feeling Great (-ish) RE: IOC Vote for '24 and '28

Around noon July 11 word arrived (in the form of back-to-back media advisories from the International Olympic Committee, LA2024 and Paris 2024 and a live stream) that an unanimous vote in Switzerland will change the game for summer Olympic Games bids and hosting.

And now the world officially knows, for the first time in a single IOC Session, Olympic leadership will award both the 2024 and 2028 summer Olympics through a vote set to take place in Lima, Peru, two months from now. 

If IOC President Thomas Bach has his druthers, the dates for the next Games of Los Angeles and Paris will be known as early as August, with the September decision a mere formality. During his remarks with the mayors of Paris and L.A., the notion of "everyone wins" came up repeatedly, and this is apt. 

I applaud change and innovation. It also was good to see the official (and outstanding/flawless) presentations by Los Angeles and Paris earlier today. See the base of this post for the YouTube versions.

During the joint press conference featuring Bach and the mayors of both bid cities flanked by the bid leadership, I was trying to get a read on Casey Wasserman. 

On one hand, there must be some relief. The Olympics WILL RETURN to Los Angeles. Bravo!

On the other hand, there's gotta be a twinge of ... I don't know the right words ... a waft of sour grapes over the decision. Like two Olympians worthy of gold, two Olympic-level committees brought their A-Game, and the IOC is trying to divvy out two top-of-podium medals as if only a millisecond or micrometer separates the two champions from victory. Don't both "Olympians" in this fight deserve to know THE victor for posterity? 

I singled out Wasserman for a read on this because I believe it was his passion and communications savvy that kept LA in the race even with Boston's false start win early in the 2024 domestic race. Though I can only armchair quarterback on the Olympic bid front, I've been in a similar seat-- for comparison, I sat at PRSA and PR Week Award ceremonies awaiting word as to which client (mine or another agency's) would take home top honors, and tie wins kinda suck more than getting a silver! 

Wasserman's game face was all smiles, but I can't help wonder what he said behind closed doors with family or closest associates with less skin in the game. Was he beaming with glee or relief, or a little bit disappointed that his team will always have to wonder "who won, damnit!?"

But this is just speculation and Olympic armchair quarterbacking. I am thrilled that Los Angeles and Paris will follow Tokyo's 2020 Games in some order. The 2020's will be an outstanding and thrilling decade for summer Olympiads, period. Everyone wins, indeed!

Photo via LA2024



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