With Simplicity & Class, New Paris 2024 Logo Fuses Flame, Style, Gold Medals and French Symbolism

An email from the Paris 2024 media relations team arrived today like a batch of fresh cookies.

It seems the organizing committee baked up a sweet and golden macaron in the form of a new logo for the post-Tokyo Olympiad.

And like the delightful French confections savored around the world, the new Paris 2024 emblem relies on four simple ingredients, according to the official announcement.

In place of egg whites, sugar, almond powder and food color, the "new face" of the French Olympic Games relies on three emblems and a dash of style, almost perfect in its simplicity at once bursting with multiple flavors of symbolism.

The icons in this case, as described in press materials, include:

-- The medal: a symbol of sport and victory

-- The flame: a symbol of the Olympic Movement

-- Marianne, a.k.a. Liberté: a symbol for all of France. You know, the topless banner-bearing beauty in the Louvre's famous painting by Eugène Delacroix (see below)

When assembled the trio yields a face, embodying the idea of a friendly, people's Games (see above left).

Add to this an original Art Deco-inspired typeface drawn from "a complete artistic movement which reached its height at the 1924 Games in Paris" and you have "an emblem that pays tribute to Paris."

Organizers also point out that, for the first time, the golden visage represents both the Olympics and Paralympics. For this writer, that's the jam or ganache that makes this cookie of a logo even sweeter.

Here's a video the Paris 2024 press team shared with other logo-related materials:

Digging the visuals that tell the story of the logo. The lone hiccup of the day's announcement may be the selection of a male narrator to describe a logo otherwise of feminine physique.

The press materials did not state the venue at which the Paris 2024 Olympic emblem unveiling took place, but photos from the event included the city's mayor, several Olympians and Paralympians, and media. Looks like a fun time was enjoyed by all. I'm guessing they feasted on macarons en masse. 

Can you see the lips of Liberty blowing a kiss in the new logo? What do you think of the design? Is there anything you love about it or would love to change? Please post a comment and let's discuss!

Olympic photo, video and logo via Paris 2024. Image of Liberty Leading the People via this link.