Showing posts with label Olympiapark. Show all posts
Showing posts with label Olympiapark. Show all posts

Tuesday, January 22, 2013

Reflections on London's Olympic Stadium Status

Scanning NYTimes.com this afternoon, I spotted a fresh article datelined London, noting the ups and downs faced to find new use for the 2012 Olympic Stadium. The article is good, in that it was an informative update as to the status and next steps for the venue, and comments are flowing in to their site, including one posted by this blogger.

My issue with this article is the multimedia photo gallery that accompanies the online text. Though I concur that many Olympic venues became white elephants after their glory days, today's article/slideshow left out a few success stories while also noticeably deleting iconic venues of late. While Beijing's Water Cube gets some clicks, where is the Bird's Nest? And what of the Atlanta success converting the 1996 Olympic stadium into MLB's Turner Field?

I also wondered why select Olympic stadiums -- such as Los Angeles Memorial Coliseum, Munich Olympic Stadium and Barcelona's venue, each with decades of non-Olympic use under their belts -- got omitted while the usual suspects Montreal and Athens got billing as Olympic boondoggles.

Though the London update was in order, it seemed a bit early to be crying or labeling things a failure; London staged a most successful Games, and there should be no doubt their success will continue in a post-Games afterglow, which I think is warranted for more than six months (let's give it, say, a year before tearing out finger nails and then pointing bloody fingers).

One of my favorite Olympic stadiums is Munich. Now home to rock concerts, sports and special events, and a zip line attraction, I love this centerpiece of Olympiapark. Here's hoping Germany again enters the Winter Olympic race with a Munich-centric future Olympic bid (sadly they lost for 2018). The LA Memorial Coliseum also remains a favorite.

I am optimistic London will find an appropriate tenant and use for the 2012 stadium, as will Rio de Janiero and other future host cities.

Photo by Nicholas Wolaver

Sunday, July 25, 2010

More Olympic Acronyms Coming Soon

There's a running joke, or trend, or something (can't put finger on how the right noun) from one Olympic organizing committee (OOC) to the next.

The International Olympic Committee (IOC), U.S. Olympic Committee (USOC) or other National Olympic Committees (NOCs), international federations (IFs) and even the global TOP Olympic sponsors have TMAs -- Too Many Acronyms.

According to the AP -- that's the Associated Press -- and ATR (Around The Rings), two more acronyms are signing up for five-ringed status this week: BMW and P&G.

Bayerische Motoren Werke AG was not a big surprise. After all, BMW provided hundreds of gorgeous new cars used by the NOCs staying at the Atlanta OLV (Olympic Village, where their global CEO -- chief executive officer -- presented me a sweet BMW sponsor pin).

Also, BMW's global showcase BMW Museum in Munich is nestled between the 1972 Olympic Village and Olympiapark (if you haven't seen these three sites, they are worth a round trip flight no matter where you live, and you need at least three days to see them all).

Proctor & Gamble. Well, they aren't exactly a surprise either. In Vancouver they had a broad range of engagement underway, and a lot of their product found its way onto The Colbert Report post-Games. What surprised me is their likely announcement of TOP global sponsor status so close to Dow Chemical's IOC sponsor announcement. But then, Tuesday, July 27, marks the two-years-to-London 2012 milestone, so the timing is right.

What other brands do you want to see in the OAS (Olympic Acronym Scene)?

TTYL.

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