Wednesday, May 19, 2010

London 2012 Mascots Have An Eye On You


Today the world was introduced to Wenlock and Mandeville, the new London Olympic mascots.

Media outlets are picking up the story, and folks are starting to chime in with their views about the new characters that will populate merchandise, venues and all things London 2012 now through the Games.

Since the new eyecons, er, icons for London 2012 -- which both have a single oculus (or would that be ocula?) and a Terminator 2-like shiny, computer-generated exterior -- are a client of the P.R. firm where I work, I'll leave it to readers to share their thoughts on the new arrivals.

From the London 2012 press release (full version available here):

"Wenlock and Mandeville were created from the last drops of steel left over from the construction of the final support girder for the [London 2012] Olympic Stadium. An animated film, based on a story by children’s author Michael Morpurgo, shows how the figures were brought to life and are able to reflect and adapt to their surroundings, changing their appearance depending on the situation. Wenlock and Mandeville will now go on separate journeys, often crossing paths and meeting people all over the country inspiring them to choose sport as they head towards the London 2012 Olympic Games and Paralympic Games.

"The mascots’ names reflect the UK’s rich Olympic and Paralympic histories. Wenlock’s name is inspired by the Shropshire village of Much Wenlock where the ‘Wenlock Games’ was one of the inspirations that led the founder of the modern Olympic movement Baron Pierre de Coubertin to create the Olympic Games. Mandeville’s name is inspired by Stoke Mandeville in Buckinghamshire. In the 1940s, Dr. Ludwig Guttmann came to Stoke Mandeville Hospital to set up a new spinal unit to help former soldiers suffering from spinal cord injuries. Looking for ways to inspire those in his care, he encouraged them to take up sport, leading to the formation of the Stoke Mandeville Games, widely recognised as a forerunner of the modern Paralympic movement."

Wenlock has its own Facebook page and Twitter page, and Mandeville also has its own Facebook page and Twitter page.

What are your thoughts?

Photo via London 2012

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