Wednesday, July 28, 2010

Cincinatti 2024 Olympic Bid

You read it here first, folks.

Cincinnati, the Ohio metropolis that is home to the International Olympic Committee's new TOP Olympic sponsor Proctor & Gamble (P&G), is planning a bid for the 2020 or 2024 Olympic Games!

Just kidding.

But with today's announcement that P&G will share its wealth with the IOC and the U.S. Olympic Committee now through 2020, a decision by Cincinnati to dust off its 2008 and 2012 Olympic bid books would not be as much of a stretch as, say, this time yesterday.

According to P&G's press release, quoted executives from the company are "proud" and "thrilled" about the 10-year Olympic partnership (unfortunately, proud and thrilled are, in this public relations writer's opinion, two of the most overused press release executive canned quote buzzwords).

But even with (Pringles?) canned quotes, P&G is embarking on an interesting global program titled "Raising an Olympian, The P&G Momumentary Project," through which a "video series will tell the stories of Olympic hopefuls as seen through the eyes of their moms."

I like the program -- probably would have considered "Olympic MOMents" as an alternative title (maybe in creating the word "Momumentary" there was a MOMentary lapse of ... hmmm, I don't know), but I will tune in regardless.

Today's P&G and IOC press event in Manhattan included several top Olympians' mothers, which may be viewed in an online photo gallery.

Other noteworthy items from the announcement:

  • " ... due to the success seen during the 2010 Olympic Winter Games, P&G is in the early stages of evaluating plans to host a family home facility at the London 2012 Olympic Games for all U.S. athletes, similar to the one in Vancouver at the 2010 Olympic Winter Games. The P&G Family Home was a place where all U.S. athletes and their families could relax, do laundry, entertain their children, and participate in other family activities.

  • "For P&G, [the sponsorship] is about partnering with the IOC to make life better for athletes, moms and their families as we take the Olympic Movement to our four billion consumers around the world that our brands already serve.

  • "P&G will continue helping athletes, moms and families immediately. As part of the 'Proud Sponsor of Moms' campaign, the company will continue its 'Thank You Mom' program in conjunction with the IOC's inaugural Youth Olympic Games to be held in Singapore from Aug. 14-26, 2010.

  • "P&G will help up to 25 moms of Youth Olympic athletes from around the world, including three mothers of U.S. athletes, with their travel and lodging costs so they can be in Singapore with their children as they compete." (NOTE to P&G P.R.: If you are sponsoring either of the moms from Edmond, Okla., with YOG athletes heading to Singapore, email me for my news reports, in progress, on these two Oklahoma athletes)

P&G began as a candle manufacturer in the 1800s, so one may ponder ... did IOC founder Baron Pierre de Coubertin draw some inspiration while reading by P&G candlelight in 1894?

Sadly we may never know the answer to this burning question.

The P&G and Olympic Rings illustration is a blend of images at this link and this link, respectively

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