According to a U.S. Olympic Committee press release, the San Ramon, Calif.-based company is creating a U.S. Team High Performance Training Center (HPTC) in London, which will be staffed by "Fitness Ambassadors" (a.k.a. 24 Hour Fitness team members from their 420 locations).
The 2012 HPTC is now under construction at the Docklands Campus of the University of East London.
National Governing Bodies (NGBs) -- the national federations for Olympic sports in the U.S. -- also benefit from the 24 Hour Fitness NGB Incentive Program and Elite Membership program, according to the press release.