Televising the Games

Interesting read in today's New York Times regarding the U.S. Olympic broadcast rights process underway with major TV networks and the International Olympic Committee.

The report by Richard Sandomir paints the picture that the money may come in under past Games' agreements given the economy, changes at NBC and other factors. My gut is that with the Games coming to Rio de Janiero in 2016, with prime time competition options for U.S. broadcasts, NBC may be willing to take a hit in Sochi 2014 for the potential payoff two years later. What do you think? Post a comment by Dec. 31, 2010, and I'll send you a pin from this blog.

Photo of TV camera at Berlin 1936 Games via this Flickr account