Tuesday, October 16, 2012

Running Across Russia


Just the other day, organizers unveiled the massive route for the Sochi 2014 Olympic Torch Relay. It's impressive. By the numbers:
  • Begins Oct. 7, 2013
  • On the road 123 days
  • Visiting 2,900 communities
  • 14,000 torchbearers
  • 65,000 km
  • Within a one-hour drive of 130 million potential spectators (90 percent of Russian residents)
  • 30,000 volunteers
  • Three partners: Coca-Cola, Ingosstrakh Insurance Company and JSC Russian Railways Co.
  • This is Coke's ninth Olympic torch relay as presenting sponsor
  • According to published reports north of the border, the international space station is one stop on the 2014 Olympic torch relay route.
No word yet on the selection criteria to carry the Olympic torch, but I anticipate nomination process details will be unveiled very soon. Where will you be watching the 2014 Olympic flame?

Photo via Ivan Sekretarev/Associated Press

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