The Games of Milano proved among the best ever for many.
Some ask what this site was quiet during the Olympics. The easy answer is I was simply too busy enjoying the Milan experience, sans mental bandwidth for writing. You wake up, shower, grab a bite then it's off to the Games until dragging home at 1 a.m. to sort the day's intake of memories, memorabilia and pins.
On the request of the Olympin newsletter editors, there was finally some post-Milan time to jot down stories and illustrate where so much time and energy went in Italy and since.
What follows is an expansion of the article published in the club's March edition, plus more photos. Enjoy! With additional non-pin stories of 2026 to follow in future posts. And for anyone reading who is a pin collector and not already a member, consider joining Olympin for its many benefits.
And now, the start to and ... the rest of the story:
Epic! That
was pin trading at Milano Cortina. But for this writer, not from the start.
Feb. 1
arrival at the city’s Linate airport inspired nervousness, as only a handful of
volunteers and the pair of Belgian athletes they assisted with luggage all
proved pinless.
Attempted
trades with airport employees also bore no fruit as their newly issued Olympic
staff pins were decidedly divisa ufficiale (not to be exchanged). And
the airport shops plus the Official Store near Duomo, visited that first night
in town, were scant of pins. Hardly the envisioned Benvenuto to Italy!
Settling
into Hotel Cita Studi brought comfort, but the question lingered: Where are the
pins?
The
next day proved encouraging, with about 20 trades completed while fitting my
volunteer uniform and receiving accreditation for the Games. My mix of
“vintage” Atlanta 1996 and Calgary ’88 pin varieties (including an abundance of
Jeep pins) proved quite popular in a couple of trades aboard Milan’s metro
system. By evening, day one’s haul of, say, 25 inbound pins, instilled optimism.
Volunteering
for this Olympiad—specifically, investing the time in the 18-month application,
interview and online training process (a bureaucratic mess)—of course made all
the difference. Though discouraging to be wait-listed on the “Reserve”
volunteer force (aka Purgatorio) from December to late January, fellow
Olympin member and volunteer Nippy Feldhake put in a word for me with the IOC’s
Games Family Services (formerly Protocol) manager and around Jan. 31 my
accreditation was initially upgraded to include work and access at the IOC
Hotels (Westin and NH).
Anyone
hip to Games badging can appreciate my surprise when a seemingly errant “R”—as
in “Residential Zone” of the Milan Olympic Village for athletes—appeared
prominently on my I.D. at pickup. And on the morning of Feb. 2, I could not
resist trying to enter the Village. Without surprise, however, the red light
shone when the accreditation was scanned. Accesso negato!
“Go
see the Accreditation Team in the tent,” said the Village security. Not at all
optimistic, after about 10 minutes of data entry and some emails with managers,
the junior accreditation staffer taught me an unfamiliar word: Caspito!
Or in Western terms, SHAZAM!
The
lighting strike, of course, was that my accreditation was not only upgraded,
but they added access to ALL MILAN VENUES including the IOC hotels, main press
center and Village.
Re-entering
the athlete housing a few moments later, this time with a green light to do so,
I quietly sat beside the in-Village Olympic Rings and cried happy tears, chuckling
with joy for about 10 minutes, dumbfounded by the unheard-of stroke of good
fortune.
And
then it was time to start trading pins. While enjoying a self-guided tour of
the Village, initial trades first emerged at the Polyclinic and each sponsor
area. Samsung, TCL, Grana Padano, Alibaba, Technogym and Bauerfeind each had
athlete experience spaces, mostly in a single building’s lobby, while Corona
had a two-roomed beach hut lounge near the athlete dining hall, which I
observed as strictly off limits to anyone without an “A” accreditation.
From
the start, I was careful to play only a passive trading game: if an athlete
spotted me/my pins, they could approach with interest, but there was no
“chasing down” anyone, which made a bit of difference if/when security or
Milano Cortina staff got curious. Street clothes—not the official volunteer
garb—were my trading “uniform” which drew a few curious staffers who mostly
shrugged off any concern once a trade was initiated. More Jeep pin magic!
Meanwhile,
my first actual volunteer assignment was set for the afternoon of Feb. 6 to
help IOC members with transport and check-in at the Opening Ceremony. What extraordinary,
combined gifts of all play and no work!
On
Feb. 3, I arrived at the Village right at opening time to find the celebrity
Team NL athlete, speedskater Jutta Leerdam, was in line behind me. With some
intention I lingered then generally walked in step with her entourage to the
Netherlands team building, where the group, I accurately predicted, had to wait
for an elevator, providing just enough time to trade with Jutta, two teammates
and her coaches, yielding my first prize pin of Milan: The “I heart Jutta”
puppy pin her family created (limited to 50, said Jutta) and a mix of Team NL
pins and orange clogs, which I found to be schoon!
See below for more about the third time speaking with Jutta.
By
this second day in the Village, a routine started taking shape, which involved
displaying a single and curated pin book page of traders on a picnic table in
the Coca-Cola athlete lounge. By displaying fewer pins, this encouraged
athletes and other passersby to trade faster.
Fellow
trader Olga—daughter of Olympin member Oleg Vorontsov—enjoyed access via NOC
Village Day Passes, and on this day she emerged as an informed and enthusiastic
partner as our athlete engagement styles complemented versus competed. She was
also savvy to avoid any interaction that could disrupt an athlete’s
concentration or experience, and the hours of trading—sometimes including 100
to 125 exchanges in an afternoon or evening—was magic well into competition
dates.
Once
the Games got underway, and the Looney Tunes Pin Trading Center opened thanks
to Warner Bros., Honav and numerous trading volunteers recruited and organized
by Scott Reed, my daily pin trading activities evolved from intown trading at
The Center, suburban exchanges at the Village or venues, and on the metro rides
or in the Milan restaurants. So many people were donning pins, there was
trading potential around every corner of the city, and the daily pin hauls
averaged out in the 75 to 125 range.
While
many agree each pin and conversation creates a new memory, the following interactions—some
once in a lifetime—stand out from Milan, my 13th Games, in no
particular order:
·
Congratulating Leerdam on her gold medal in the
speedskating venue mixed zone (our third convo). As fellow reporters witnessed,
I said, “Kudos on the win! Now your pin is exponentially more valuable!” to
which she pointed at me and replied, “Thanks! I remember you, and no, you
cannot have another pin!” (her pin video: https://bit.ly/JuttaLeerdamPins).
·
Discovering that after trading with Team USA’s
speedskaters in the Village, boyfriend-girlfriend teammates Cooper McLeod and
Greta Meyers selected one of my Olympic Rings And Other Things website pins
among their favorites (Instagram.com/p/DUWalfVjNDi/).
·
Realizing Spain’s ice dancer Olivia Smart also shared a description of our exchanges
online only hours before her engagement to Jean-Luc Baker (Instagram.com/p/DUa47LBjwBG/).
· Learning that my question to Olympic championErin Jackson—“Will you have your own pin in Milan?”—posed at the Olympic Trials in Milwaukee, got an answer when Jackson walked up to me smiling on the street at the Milan Olympic Village, stating, “I have something for you!” In her hand was one of her own pins as a thank you for one gifted to her in Wisconsin.
· Exiting the Village one evening to witness Alysa Liu and her coach arriving by Uber. “Thanks for commenting on my Media Summit videos of you—want to trade pins?” I inquired, to which Liu answered, “Are you kidding? YES, of COURSE!” She gifted me a TODAY Show pin and traded a U.S. Figure Skating for a Tina pin while her coach, an Italian Olympian who competed in Torino, shared stories from his Games. When I commented how unbelievably calm they both were, only 24 hours before Liu won gold, they both just shrugged, giggled and said thanks as we leaned in for a photo. Of course, in all the excitement my last question—to what extent was her hairstyle inspired by Berlin lead singer Terri Nunn in the “Take My Breath Away” music video?—went unasked.
·
More Village trades with hockey players from most
of the 10 women’s teams, yielding an average of five to 10 NOC pins per nation.
The same was true of figure skaters and speedskaters, of which many were eager
to offload their Alibaba “robot pin ball” exchanges or their Grana Padano
“cheese pins” received free with a sample cube of the good stuff.
·
Sharing conversations and pin stories with Team
USA’s Brittany Rowe and Hillary Knight to learn hours later of their engagement
(congrats!).
·
Numerous trades with Coca-Cola Village staff
members with their seemingly unlimited supply of the now-iconic “poster stamp”
pins for each Italian venue.
·
Exchanging for Corona’s snowboard Olympic pins,
which only arrived at their Village bar and lounge on the final Thursday of the
Games.
·
Meeting a Canadian couple whose wife worked in
Olympic media—specifically coverage of the opening and closing ceremonies—from
Sydney to PyeongChang. They sought to downsize their collection of rare
ceremony and media pins in exchange for a few specific Milan pins
serendipitously on hand, yielding 150 inbound pins for my collection, trades or
future sale items (I still owe them some key Paris pins).
·
Talking venues, pins and the Closing Ceremony
plans for Nice, France, with an official observer from the 2030 French Alps
Organizing Committee while waiting to purchase drinks at Olympic hockey.
·
Meeting Utah 2034 observers and trading for the
dated Life Elevated Utah spinner pin.
·
Gifting pins to most of the Team NL medalists in
the long track speedskating venue after each attended evening competitions.
Gold medalist Femke Kok stated “this is a great one!” of my blog pin for her
sport.
·
Riding the athlete bus from speedskating to the
Village after taking a wrong turn and encountering an eagle-eyed volunteer who
spotted the credential “T” and offered transport.
·
Discovering that same “T” enabled me to summon
Ubers booked by Milano Cortina organizers, sparing me a few metro rides later
in the Games. When one of the volunteer drivers dropped me at the figure
skating arena’s accredited entrance, I could not enter, but this created a
serendipitous reunion with my Torino 2006 colleague of 20 years ago (who now
works at Visa).
·
Attempting to gift a pin to Italian President Sergio
Mattenella, leading instead posing with the Presidential Guard and posting a
video of their Village Olympic Rings photo session, yielding over 90,000Instagram views @NicholasWolaver.
·
Befriending a Milano Cortina fulltime employee
from their transportation department, inviting her to use my extra Opening
Ceremony ticket, leading to post-ceremony access to the IOC member suites at
San Siro and a kind invitation to the MiCo headquarters transportation command
center on the day of one of those mountain venue blizzards. Their team had a
special disaster training pin themed “Embrace the Scenario!”
·
Discovering the World Olympians Association OLY
House Hub in Milan’s Monumentale metro station, meeting Olympian Sandrine
Billiett and learning about their great work.
·
Serendipitously encountering about 15 Japanese
reporters/crew from NHK eagerly awaiting interviews with retiring speedskating
champion Miho Takagi. Most wore NHK pins not yet traded by week two of the
Games, yielding over a dozen inbound varieties of their network’s Olympic media
pins from Milan and Paris in a five-minute trading bonanza!
·
Brief, albeit accidental, pin trade with
Deloitte’s Global Board Chair after briefly asking her husband, a Games newbie,
where he got his nice Deloitte snowflake pin.
·
Gifting Olympic bronze medalist Gracie Gold a
blog pin as thanks for answering questions about her book
“OutofShapeWorthlessLoser” and ADHD awaiting coffee in the Village.
·
Trading for two hometown 11 Alive NBC Atlanta
pins live on the air from Milan Galleria.
·
Discovering the Prosecco hospitality experience
a few steps from the Omega popup pavilion in Central Milan. Their two-level suite
included options to enjoy a wine tasting, Grana Pagano cheese samples, a trio
of pin designs (Prosecco staff, bottle and bottle cap) and the perfect sofa to
watch Team USA defeat Team Canada in the men’s hockey final.
·
Multiple meals, storytelling sessions and puns
shared with Keep The Flame Alive’s Jill Jaracz and Alison Brown, brief
conversations with USA Today’s Christine Brennan, visits with Journal of Olympic History editor Philip Barker (including a day at ISOH’s special session on AI with partner organizations including AICO, which created that gorgeous
gold Duomo pin), and the Washington Post’s Les Carpenter. Just one of these interactions
yielded pins but a chance meeting with The Athletic’s Lukas Weese resulted in a
large feature report on pin collecting published by The New York Times (link: https://bit.ly/MilanPinsNYT).
Special
shout-outs for Scott Reed and Jim Goddard who helped me re-supply trading
material when I ran out mid-Games. Kudos also to Honav USA’s Mario and Marcelo for
creating such a dynamic meeting point in Milan enjoyed by thousands of visitors
per day. And the biggest thanks goes to Nippy Feldhake for the introduction to
my volunteer manager who, for various reasons, set me up with the
aforementioned opening ceremony assignment and never again had a shift for me
to work as some miscalculations by the
organizing committee yielded a team of volunteers like me who had great access
but no work to do, but they let us keep the credentials, which brings me to my
final Games acquisitions.
On the
morning after attending the Main Press Center Wrap Party, a tradition
immediately following the Closing Ceremony, I visited the IOC Hotel to pick up
the last of my volunteer pins. With many IOC members and staff departing from
Milan, several were generous with exchanges or gifting pins. I was this
close to trading for an IOC Session Badge but the offer switched instead to
two boxes of fine cocoa candies from Lausanne in Olympic rings-emblazoned boxes,
proving again, “Life is like a box of chocolates … you never know what you’re
gonna get.”
Some pin
favorites in order: I (heart) Jutta, Hong Kong China Skating Union, Flo food
pins, Carabinieri security with rings, Team China laughing Tina and panda, Team
Deutschland, Uzbekistan spaghetti, Qazaqstan (Kazakhstan) snow leopard in snow
globe, AICO’s giant gold Duomo, No Ice Milano, Team Santa/North Pole
Delegation, Corona Olympic snowboard, Hong Kong China ice cream truck, Torre
Valasca Milano, Deloitte snowboarding, Alfa Romeo downhill skiing, Reuters,
Switzerland Volunteers, Mexico “big cat” and Allianz luger with pretzel.
Least
favorite: Coach Snoop—love the entertainer, but why the pin designed with a
shrunken head?
And
there were three mishaps preventing a perfect Games: Missing Coach Snoop’s
Village visit by about 10 minutes after taking the wrong tram; engaging
Trinidad & Tobago bobsledders for a trade, only to misplace their pin
during an Uber ride; and the airline leaving my checked bags in Atlanta
(eventually resolved).
For this collector, who stopped counting at around trade No. 1,200 and returned to Atlanta with around 1,500 new pins (in some cases, 10 or more of the same design), Milan may never be surpassed for its ranking among attended Games. Epic, indeed!
Photos by Nicholas Wolaver may not be used without written permission.






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