Atlanta to Achieve Olympic Torch Relay Five-Peat with Arrival of LA28 Flame & Coca-Cola Entourage

Somewhere along the way, I learned things go better with Coke. 

And many Olympic memories do include at least one of their beverages nearby, starting with their LA84 Sam the Olympic Eagle bottles.  

With the Atlanta-based global brand closing in on its Olympic sponsorship centennial in two years -- and given their lead presenting sponsor status for many five-ringed torch relays since 1992 -- it's fitting Tuesday's release of early details for LA28's Olympic Torch Relay took place at Atlanta City Hall.* 

In case you didn't already hear the news, the upcoming summer Games organizers and a tetrad of presenting sponsors (Coke with Allstate, JPMorganChase and Xfinity) will recruit and accompany torchbearers in all 50 U.S. states, a relay first. 

Another fact clear from the announcement: When the LA28 flame departs Greece in two Aprils from now, Atlanta will welcome the Olympic light and send on its North American journey with a flourish, much like Los Angeles did when the '96 Olympic Torch Relay began with Rafer Johnson 30 years ago.

The unveil did also specify the full route will be unveiled in 2027, according to the press release. It may not be the biggest torch relay worldwide, but may top the '96 and 2002 relays that touched much of the Continental U.S. 

But today's announcements also teased questions yet to be answered:

• How will torchbearers be nominated and selected, and by whom with what criteria?
• 
  How many thousands will be "real folks" versus sponsor-designated runners?
• Does "all 50 states" mean a focus on U.S. capital cities or a greater inspiration from specific icons of the American landscape?
• Will there be a single relay or multiple relays in play, borrowing from the Tokyo 1964, Sapporo 1972 and Nagano 1998 relay playbooks in which three runners/ entourages crossed Japan simultaneously in vastly different corners of the islands?
• How will Atlanta's Olympic cauldron factor given the recent strife over its location and whether it will move?

Watching taped remarks by the mayor, Janet Evans, Laila Ali and Coke's CEO yielded apt and repeating references to shared traditions from Los Angeles and Atlanta in 1996. 

I saw no mention, however, that LA28 will create an Olympic torch relay five-peat for the Georgia capital. Here's the breakdown on that:

• The LA84 relay crossed Atlanta on May 31 (one of my PR career saviors, Dick Yarbrough, was a BellSouth/AT&T torchbearer and regional organizer who ran on Peachtree Street, which he wrote about in the nonfiction book "And They Call Them Games" also detailing his later career work at ACOG)
• The '96 relay spent its penultimate day and night in Atlanta before the opening July 19
• Salt Lake 2002 kicked off their torch relay Dec. 4, 2001, with Muhammad Ali as the first torchbearer at Centennial Olympic Park 
• The Athens 2004 global Olympic Torch Relay was in Atlanta on June 18 
• Akin to "SNL" hosts, April 2028 elevates Atlanta to five-timer's club or an Olympic torch relay five-peat+

Something to love from today's announcement is the explanation of the torch relay "A" concept. 

Perhaps the "torches" of vertical lines, which in some ways vaguely resemble the Sydney 2000 torch design, offer a possible nod to the direction Los Angeles' torch shape may prove to be.

It was also fun to be among the first to follow @LA28TorchRelays. Everyone is encouraged to also keep tabs on LA28 Olympic Torch Relay updates via the landing page established for that purpose. 

And now, some questions for readers: Who would you nominate to carry the Olympic flame for LA28, and why? What qualifications do you think are apt for such an honor?

Also, where do you want to witness the array of powerful emotions inspired by the Olympic Torch Relay in the USA? 

An urban icon like the Gateway Arch in St. Louis (also home of the 1904 Olympic Stadium at WashU, a likely LA28 candidate for a celebration stopover) or a far-away picture postcard spot, like "Forrest Gump" leading the way Monument Valley?

He just felt like running.  

Please share your suggested destinations in the comments. 

I personally wouldn't mind seeing the relay back in my hometown Edmond, Okla., where the LA84 runners crossed about a mile from my childhood home, literally igniting much of my Olympic life, and the Atlanta relay visited on the morning of May 19, 1996 (my torchbearer segment was that afternoon in Oklahoma City). 

That would be some kind of three-peat!

*I just wish someone in the PR departments for City of Atlanta or Coke, Allstate, JPMorganChase or Xfinity -- the quaternion of presenting sponsors for the 2028 Olympic Torch Relay -- had invited this little Olympic blog that could reporter in Coca-Cola's hometown to their LA28 press event. I did appreciate the LA28 press team's apology for the oversight. 

+The concept of Olympic-specific five-peat is arguably the invention of International Society of Olympic Historians (ISOH.org) lifetime member J. Brian Carberry, who meticulously updates five-ringed three-, four-, five- and more-peat details with each Games. Read his topical article here. 

All images via LA28 except the Coke Olympic pin photo at right by Nicholas Wolaver via WorthPoint.com and except for the Visit Utah photo by Melissa Kinney

Olympic Torch Relay Lights Up Paris on Bastille Day

Sunday marked the French national holiday Bastille Day, which kicked off with a presidential military parade and air force flyover along Ave. Foch. 

The occasion also included the early afternoon start of a two-day tour of the 2024 Paris Olympic Torch Relay with FIFA legend Thierry Henry as the first runner du jour. 

In front of thousands of onlookers and media surrounding Rond-Point of Champs-Élysées, Paris Mayor Ann Hidalgo joined Paris 2024 lead Tony Estanguet and other VIPs assembled to cheer Henry as his torch was ignited from a minor's lamp source flame from Greece.

Eagle eye readers may also note the stylish, custom-made Louis Vuitton torch carrying case, which was in the middle of the road for about an hour -- with its own LV security detail -- before its star content was unveiled and handed to Henry. 

Donning summer gear, my camera, walking shoes and a media wristband, I kept up with a few of the relay entourage stopovers, starting with my own dash to Jardin du Luxembourg, where several runners assembled to receive their official torch relay keepsake, which is an impressive metal ring and presentation box. 

When asked whether they would have preferred to receive (or purchase) a torch, had that been offered (an option provided to past torchbearers in other Olympiads; Paris 2024 opted to make fewer torches), most torchbearers responded they were happy with the engraved souvenir. 

Torchbearers from this early afternoon stage included a youth worker from the French Senate (adjacent to the park), educators and world-famous pianist Lang Lang from China (I initially did not recognize him and was told he was "a scientist" -- he did this interview steps away from my conversations with other torchbearers) who captivated the attention of dozens of his nation's tourists who anxiously awaited selfie or autograph options. 

As the official torch relay convoy resumed its slow procession across Paris, I made way to the Louvre Pyramid, at which a mid-evening photo opp was hosted featuring the acclaimed artist JR. He spent a bit of time with media and a very young fan who reluctantly, albeit adorably, posed for photos with the torch (see below).

It's my understanding the shrieks of adoring fans near the Louvre -- reminiscent of The Beatles' arrival in the USA -- were waves of cheers for Kim Soek-Jin, also known as Jin of BTS and K-Pop fame.

In the media mixed zone for this segment of the relay, I spoke with a French physician and researcher who claimed to have lived in Atlanta during 1996. He was selected to carry the torch for his decades of research related to Alzheimer's disease -- bravo!

The torch apparently visited the Mona Lisa as well, before a brief courtyard lantern ceremony placed the Olympic flame in the capable hands of Olympic silver medalist and NBA Minnesota Timberwolves player Rudy Gobert. Here's some footage of that moment:

While Gobert and the entourage made their way east along the Seine, I was hustling in the same general direction toward Hotel de Ville, the Paris city hall site for the big finale. 

Thousands of invited guests enjoyed a live Paris Symphony and Opera performance during sunset as the torch relay's progress was televised on jumbo screens across the packed venue. By this time both my legs and camera batteries were kaput from several hours crossing the city -- it was fun to log a few initial pin trades with volunteers during this chill time.

Bookending the day, Mayor Hidalgo and Estanguet joined the live event's emcee on stage with a portable Olympic cauldron to green the final torchbearer, French tennis and pop music star Yannick Noah, entering as the astounding fireworks and drone display near the Eiffel Tour concluded. 

As the crowd dispersed, one additional media opp took place inside City Hall as the Olympic flame miner's lamp enjoyed an overnight stay in one of the building's public spaces, a nice resting point before another big day of torchbearers set for Monday. 

Photos by Nicholas Wolaver 

Paris 2024 Unveils Nouveau Olympic Torch Design

Building upon last month's announcement of the torch relay route for next summer, Paris today revealed its 2024 Olympic torch design, with blended themes of equality, fluidity and tranquility. 

Or to be more precise, the new torch is "inspired by equality, water and peacefulness" according to press materials shared under embargo until today's unveiling in the French capital. 

On a press preview call last week, Paris 2024 officials shared numerous details in anticipation of the announcement du jour, the penultimate date for tomorrow's "one year to go" milestone for next year's opening ceremony.

When the design competition opened, each of the 10 entrants enjoyed near carte blanche options to dazzle the selectors. From a finalist field of three, French designer Mathieu Lehanneur earned the assignment "chosen for his poetic and highly symbolic approach, along with his ability to grasp the values and expectations of Paris 2024," according to this announcement. 

On the press call, Lehanneur also shared that organizers encouraged his team to submit multiple design proposals, but in spite of this option, they went all-in and did not deviate from the final, reflective concept that was at once elegant in its simplicity and complex in its operational features to withstand intense wind, rain or other forces of nature. 

"We wanted to be sure it achieved balance with a message," said Lehanneur. "We [later] discovered in the process that it is a super complex design to keep the flame beautiful and visible."

The Paris 2024 torch is sleek and original, for the first time equal in shape and curves from the center to its top and its base handle. The "perfect symmetry" features an "equator" of gold. 

Perhaps a figurative "toast" to the torchbearers, my take is each of the halves resemble stylized bottles of wine fused at their bases. 

While the top half of the torch is smooth with a Champagne-colored matte finish -- showcased in the press kit as "bead-blasted" -- the lower half is fluid and mirrors light like waves of, and reflections from, surf or a running stream, symbolic of the Paris 2024 Olympic Torch Relay's planned journey across the Mediterranean Sea and four oceans. 

When I asked if this torch was designed for use beneath the surface -- like the flame sticks of Sydney 2000 and Sochi 2014 held by scuba divers -- officials confirmed there are "no plans" for this torch to be submerged, but that "new surprises" will be revealed during upcoming months, including the cauldron from the same firm.

The design's hollow, round top enables the fire within to burn up and out, but also a "flame slip" cut into the steel will encourage fire to wave outward "like a flag" as the torchbearer walks or jogs forward. 

Other facts about the new torch:

• Fabricated from 100% recycled scrap steel with equipment typical of auto manufacturing lines
• Finished with a high-tech coating that "cleans easy" while encouraging patina from flame ignition
• Weight is 3.3 lbs (1.5 kg)
• Measures just over 27.5 inches (70 cm) long
• Widths = 1.38 inches (3.5 cm) to 3.94 inches (10 cm) 
• The smooth, groovy "waves" enable even nerveuse/nerveux torchbearers to get a grip
• While the torch exterior and assembly is tous Français, the inner workings rely in-part upon engineering used for the Tokyo 2020 torch design as well as fabrication in partnership with Luxembourg-based ArcelorMittal, which built the public art/attraction "Orbit Tower" at London 2012's Queen Elizabeth Olympic Park and will install the cauldron as well as monumental Olympic rings of steel at iconic Parisian sites.

One surprisingly petit number for the Paris 2024 torches is the quantity produced: Only 2,000, which was a conscientious decision by organizers in the name of sustainability. 

I personally wondered, but stopped short of asking, whether they realize this vast reduction from over 10,000 may make the collector's market go fou furieux (berserk), but then, their mission had nothing to do with the relay's likely aftermarket. 

When more than one reporter pressed about the quantity, organizers explained that "some" (dozens? hundreds?) replica torches of the original size will be made, but not carried in the relay, for sponsor, educational/museum or ceremonial purposes. Miniature replica torches also will be produced, presumably for retail sale. 

Now that LVMH signed on as a Paris 2024 sponsor, maybe the torchbearer uniforms will be touched by Dior or Louis Vuitton.

Back to the inspiration behind Lehanneur & Co.'s bold work: In terms of equality, the parity of female:male entrants at Paris 2024 led to the reflective, symmetrical design from the center of the torch outward. 

In addition to the seas and oceans the flame will cross, Paris' "backbone" the Seine and "waves, reliefs and vibrations" influenced the fluid forms that resemble the "Ocean Memories" series of surreal furnishings in his New York studio's portfolio. 

Finally, the soft curves, rounded edges and gold touches via the 2024 Games' blended Olympic/Paralympic logo are intended to convey generosity and peace to those who witness the relay.

"Our intention was to break away from past designs" which Lehanneur described as "vaselike" or typically featuring a larger diameter at the flame end in the last several Olympiads. 

Videos posted to the design firm's Instagram account show some of the wind tests and other engineering feats -- such as slicing one of the "flame slips" with a steel cutting device -- are impressive. 

"Form is the substance which rises to the surface," said one of the greatest French writers of all time. Of the Paris 2024 torch design, I think Victor Hugo would, and all of France should, be proud. 

Most photos via Paris 2024 press preview documents; Eiffel Tower reflection image by Piotr Jacqewski/Getty Images. 

Paris 2024 Unveils Grand Relais de la Flamme

Want to help the Olympic flame reach Paris? 

There's still time for nominations -- deadline 15 July -- for those seeking to fill one of the 10,000 torchbearer segments unveiled this Olympic Day. 

Each torchbearer will transport the flame about 200 meters, or just over 650 feet, which is shorter than my occasional Midtown Atlanta walks for lunch at Mary Mac's Tea Room. 

In press materials, this is estimated at four minutes per segment for the average torchbearer. Less officially that's 19 to 22 seconds for Usain Bolt or Florence Griffith-Joyner, respectively, the world and Olympic record holders for the same distance. 

With help from Google Translate, I call it la petite segment (though la petite tranche sounds more dramatic). 

During an online media preview held Tuesday morning, 2024 Olympic press team members showcased next year's torch relay route and other details under embargo until noon today in Paris. Since the first media question on the call regarded the in-progress police raid at Paris 2024's headquarters, it was not immediately clear how much resonated with other reporters in attendance. 

For this writer, the scope of next year's five-ringed route is impressive, as much for its blend of torch relay traditions with new elements as for its first-time destinations exotiques. 

Of course, the map starts in Olympia, Greece, where the Hellenic Olympic Committee will welcome the host city to launch the relay with rays from the sun on April 16, with VIP and Greek runners helping whisk aloft torches toward an April 26 ceremony at the Panathenaic Stadium in Athens. 

Borrowing from past relays, the Olympic flame and its entourage will next travel by ship -- specifically aboard the triple-masted Belem -- embarking from the Port of Piraeus on April 27, heading westward to Marseille in time for a May 8 arrival ceremony. Historians may appreciate the Belem enjoyed its maiden voyage in 1896, the year Athens hosted the first modern Olympiad. 

I'm not sure how the route overlaps with past torch relays on French soil, but the chosen path generally hugs the southern coast and border -- including a hop to Corsica -- then north through several western towns until arriving at coastal Brest, where on June 7 things get intéressante thanks to the crew of another sailing vessel, the impressive Maxi Banque Populaire XI, capable of getting the Flamme Olympique across the Atlantic in eight days. This video provides a peek aboard.

Simultaneous to this oceanic crossing for the flame's first visits to Guadeloupe (June 15) and Martinique (June 17), other segments will be carried at ceremonies in French destinations including Guyana (June 9), Reunion (June 12) and French Polynesia (June 13), where weeks later Olympic surfers will ride the waves. Sidebar: Martinique is where Humphrey Bogart got quizzed RE: whistling in "To Have and Have Not."

Not sure how -- my guess is by jet (as it was not made clear in the press kit) -- but on June 18 the flame returns to France tout suite, where voilà, the route resumes in Nice for its five-week final march to the City of Lights. 

One noted curiosité: though the eastern map pinpoints a visit to 1924 Olympic host Chamonix, the route was charted sans Albertville and Grenoble, perhaps intentionally, which may leave each city's chambre de commerce to exclaim sacrebleu and others with their culotte dans une liasse.

No matter the possible flaming snubs, of the 2024 route -- it's a lot! 

Not the longest nor most elaborate torch relay, but definitely an expansive plan that will give tens of thousands of islanders or South American mainland and French residents a new or renewed option to experience the moving Olympic flame tradition. 

Those seeking to complete nominations may find helpful the Paris organizing committee's FAQ for the process.

As for the crew of Maxi Banque Populaire XI, they'll be looking for Mother Nature to follow Lauren Bacall's instructions to put [her] lips together and blow. 

Images courtesy Paris 2024, CFP on CGTN.com, and this Dailymotion link. Lauren Bacall photo via We Are Movie Geeks. Florence Griffith Joyner photo via Paul Hellstern/Daily Oklahoman

Rio Olympic Cauldron = Poetry In Motion

I'm still learning about the new Rio Olympic Cauldron, which is on par with London's very original and creative design unveiled for years ago.

Local TV showed the designer's name and the public display of the cauldron now at Rio Olympic Boulevard, the astounding waterfront live site for the Games, but I was not yet able to capture the name to post here.

Wondering if the British design studio for 2012 (reported here) played a role for 2016 as well.

What I love most about the 2016 cauldron design is the first-ever mobile elements that, when leveraged theatrically last night, inspired a light show similar to the Lasershow Spectacular in Mountainvision at client Stone Mountain Park in Atlanta.

As the opening ceremony crowds poured out of Maracana stadium on Friday evening, I spotted an open gate from section 124 to the floor of the stadium.

So just like that Brazilian supermodel who crossed the stadium during "The Girl From Ipanema" segment, my friend Joanne and I transversed Maracana unfettered by security.

In fact, most of the security and volunteers were enjoying some exclusive "selfie time" with the Olympic flame (one joyous police officer even snapped a photo for me!).

Check out this video of the Rio Olympic Cauldron in motion and please share it with those you think may enjoy:

Photos and video by and copyright Nicholas Wolaver may not be reused without permission. 

Rio Olympic Posters Debut

Olympic poster fans finally have some new images to covet.

Four-and-a-half years after London unveiled its official images, today in Brazil, the Rio 2016 organizing committee showcased its 13 fresh poster designs for the Games of the XXXIst Olympiad.

According to a press release, 12 of the works are by artists native to the host nation, with one poster showcasing the design of a Colombian national. 

Most of the images feature vivid colors, while one design resembles a black and white astronomical map of galaxies, with the Olympic rings pointing out "you are here" at the Milky Way star cluster.

Rio landmarks, such as the iconic beachfront sidewalks or the city's topographical profile, appear in multiple designs. 

The most original 2016 image may be the assortment of abstract flesh-toned shapes grouped on a blue-green field and encircled by "laurel leaves." 

Another standout may be the graphic representation of several Games-time fields of play, such as a basketball court, rugby pitch or a corner of an Olympic track -- for this observer, the architectural image translated closest to "2016" iconography (as though inspired by a venue infographic). 

All of the Rio posters are vertical. 

As with the finalists for 2012, I personally loved a couple of images and did not care for others. The images blending the ocean and land rose to the top for me. The child with kite and favela skyline is beautiful with a touch of something akin to works by Banksy. 

One image featuring a stylized blue and white sunrise seemed at once to be a potential bridge poster for the Tokyo 2020 Games. Two designs featuring Olympic torches are cool, while one took me back to the more psychedelic works from the 1968 Mexico City or 1972 Munich poster collections. 

But the assortment for Rio has something for everyone.  A gallery for all 13 posters may be viewed on the Rio 2016 Facebook post. 

For collectors heading to Brazil, the originals and prints will be on exhibition at the showstopping Santiago Calatrava masterpiece Museum of Tomorrow in Praca Maua until July 22, then at Deodoro Olympic Park through the Games. 

Prints will be available for sale in two sizes (28cm x 42cm at R$30, or 60cm x 90cm for R$50) in the museum shop and official Rio 2016 Olympic stores, according to the press release.

Images via Rio 2016