It was great to see the Russian President for the third time in a week when Putin visited USA House, this time all-smiles (he also visited neighboring Canada House).
As they say in the musical from my home state, if we keep meeting like this, "People Will Say We're In Love."
The media relations team for Citi (for which I am contributing a few freelance hours) worked through a busy day of interviews for athletes Evan Lysacek, Erin Hamlin and Dan Jansen to discuss the Citi Every Step program.
My main media hit du jour was with The Weather Channel whose producers invited Lysacek to discuss the men's figure skating finalists.
It was good to see Al Roker again (I only seem to visit his set during the Winter Olympics, starting with Roker's visit to B.C. Canada Place in Torino).
The Weather Channel's on-screen set is in "The Hollywood Squares" media platform near the Olympic Cauldron, and as we exited Evan's Weather interview several other NBC affiliates confirmed on-the-spot interview requests -- a golden afternoon for any Olympic publicist.
Later, back at USA House, I spoke with Lysacek and Hamlin about wardrobe malfunctions for the Winter Games, and their comments are included in the following post written as the next Glam.com contribution submitted for approval:
You’re a Winter Olympian who
reached the pinnacle of your sports career. You have the world on a string!
But what’s to be done when the
string on your competition uniform starts to unravel? You don’t want to destroy this sweater!
Wardrobe malfunctions are a
reality for elite athletes in Sochi.
Photo via AFP/ScanPix |
There are self-inflicted costume
issues. Russian speedskater Olga Graf was so elated after earning a medal she unzipped her suit to reveal her “commando”
competition style during the first week of the Games.
The word on the street is some of
Jamaica’s bobsled team gear wound up in
Australia rather than Sochi. Lesson to future Olympians: Pack official gear in
carry-on luggage.
Aside from human errors in
Olympic attire, according to some Team USA athletes, the accidental wardrobe
malfunction can take place in any sport, often at the worst possible time. Who
could forget Tanya Harding’s laces going
bad in Lillehammer?
During a walk between venues in
Sochi, Olympic champion figure skater Evan
Lysacek said tears, rips or split pants are the most common for male skater
wardrobe woes, while for women’s figure skaters, shoulder strap breaks or the
slip of a low-cut top are issues for some. Though Lysacek said he never
suffered a wardrobe malfunction of his own, he witnessed a few athletes work
through quick fixes.
“I’ve seen others make a quick
change,” said Lysacek. “You have to be prepared for anything.”
You’d think that with a
custom-designed costume costing thousands of dollars, the expensive threads
might stay in one piece and on the athlete.
“I worked with Vera Wang on all
of my costumes,” said Lysacek. “They were all one-of-a-kind designs but they
fit within with just an inch [of adjustability].”
Lysacek added that Wang
personally designed and fitted his uniforms, a special experience with the
added benefit of minimizing potential problems.
Sled athletes also face winter
wardrobe malfunctions.
Luge Olympic medalist Erin Hamlin, who earned a bronze for Team USA,
said in her third sliding run in Sochi she noticed a problem with her “bootie”
– her competition shoes.
“They can break and the problem
can definitely affect your slide, [so] I always have extras just in case,” said
Hamlin. “Though in our sport our scores are not affected by the [cosmetic]
design of the uniform, there are other factors that can affect speed for which
we are judged.”
Both Hamlin and Lysacek are
athletes for Citi Every Step, an
Olympic-related program through which athletes invite fans to click their
shared support of non-profit sport initiatives. Hamlin is supporting USA Luge Slider Search while Lysacek
designated Figure Skating In Harlem to receive benefits when fans click to
direct Citi funds (disclosure: Citi Every Step is a client for which this
Glam.com contributor is providing freelance P.R. counsel in Sochi).
Illustrating Hamlin’s remarks
about uniforms and speed, perhaps the worst type of wardrobe malfunction in Sochi
is a technical one. On Saturday, U.S.
Speedskating announced their athletes want to stop using the 2014 Under
Armour-designed suits, now blamed for less-than-stellar times in a sport for
which thousandths of a second determine medalists.
At least the speedskaters
uniforms weren’t like the see-through yoga
pants that earned headlines in 2013.
Photos by Nicholas Wolaver except the Olga Graf image via AFP
Photos by Nicholas Wolaver except the Olga Graf image via AFP
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