Tuesday, February 16, 2010

Pumped About New USOC Sponsor

With thanks to the USOC's communications team, this evening included a quick peek inside USA House for a press conference to announce BP will be a sponsor of the 2010 and 2012 U.S. Olympic and Paralympic Teams, as well as the 2011 U.S. Pan American Team (the complete press release is available online).

The event took place in the smartly-dressed and conveniently-located (but closed to the public) glass tower across the street from a "rowdy with 'O Canada' singing" crowd at neighboring Irish House pavilion.

I was happy to learn that BP, among the world's largest energy companies, is on board for the current Games and upcoming London 2012 experience. According to the USOC's CMO Lisa Baird, as well as the BP executives in attendance, the BP and USOC negotiation was discussed prior to, but really took off when the 2016 Olympic host city, Rio de Janiero, was selected in Copenhagen in October.
It will be interesting to see how BP engages across the U.S. and compare it to their activation as a Tier One partner of London 2012 and a partner of the British Olympic Association.

Jolly good show!

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